While freelancing has become very popular globally according to our freelance infographic, a September 2014 national survey shares that it is the new workforce normal attributing over 53 million Americans working as freelancers. The flexibility and opportunities as a freelancer, solopreneur, or independent contractor are immense. However, the greatest success comes for those who think strategically about their approach to ensure the greatest income potential and personal freedom. It is definitely doable and freelance business and financial writer Eric Bank tells us how below.
Add Some Zip To Your Freelance Business
Freelancing is a great career choice. You call your own shots, keep clear of offices (and the accompanying politics), and take time off as you wish. It’s also a terrifying choice — what if you can’t drum up enough business to support your lifestyle? Will you permit yourself time off, knowing that no income is, well, coming in?
We think the best defense against these worries is a good offense. Here are four tips to boost your revenue and allow you to enjoy the occasional day off:
Expand Your Solution
Your business offers solutions to clients. Why not expand the scope of those solutions by adding complementary services? For example, if you are a freelance content provider, leverage your skills into areas such as website design and implementation. You can offer a turnkey project to fulfill the client’s initial requirements and then provide long-term support that translates into steady income.
Support Tangential Services
Your client may have needs that you can satisfy by supplying additional freelancers with a wide range of skills. If you are developing marketing projects for a small client, offer to supply a telephone salesperson to handle some of the leads your promotion generates. As a freelancer, you may be in a unique position to network with many others looking to expand their businesses and willing to subcontract services through you.
Commit Your Expertise to Print
Some freelancers provide high-priced professional services not affordable by all potential clients. However, you may be able sell these clients e-books, manuals and videos that layout your expertise in a series of systematic instructions. This not only increases the size of your target client base, it also burnishes your reputation as a guru. Depending on the type of project, you might be able to sell your knowledge for several hundred dollars a pop to clients who can’t afford to hire you directly.
Some clients may prefer to bring you in to train their staffs. You can put together a set of training classes that you deliver as an adjunct or alternative to your main offering. By the way, did we mention that training is very lucrative?
The bottom line to freelancers and small business owners: think outside the box to increase the scope and scale of your offerings. Then, go take a day off! – EB